Mind Over Migraine 2 is the second installment in a series designed to enlighten viewers about the potentially disabling effects of migraine. Derse Creative Director, Pete Riddell and TD, Stephen Streibig were set with the task of creating a simulator that would take viewers through a day in the life of a migraine sufferer. The final design uses a cone of silence, 3 separate 15" 4:3 screens butted up beside each other, and 5.1 surround sound to create a dynamic widescreen presentation. Then came the challenge of what to put on the screen and how to film a virtual 3 camera perspective with only one camera? That's where we came in.

An early solution involved a custom made 3 camera rig, but keeping the perspectives aligned proved next to impossible. The eventual solution involved filming in HD, masking in camera and onset monitors to the desired widescreen composition which included 2 vertical lines delineating the 3 screens. Not only did you have to be aware of the usual film set challenges, but you needed to ensure that all of the action was taking place within the areas delineated by the vertical lines. Post production involved editing in SD, conforming back to HD, then extracting left, centre and right screen SD cut downs. The result was a headache - and that was a good thing.

View the first Mind Over Migraine piece, here

Directed by Robert Cuffley. DP Michel Bisson. Music/sound design Michael Stanutz

How are you? It's a question we get asked all the time. In the case of our protaganist, Chris, it's a question she takes very seriously. Recently diagnosed with rheumatoid arthritis, Chris's quality of life is suffering. A visit to her doctor, however, signals hope for the future. Animations by Hybrid Medical. Music by Mike Stanutz. DP Michel Bisson.

So what is Orthomolecular Health you ask? This is precisely what Lift's comprehensive advertising campaign was to address. To quote Steve McCormick from Lift, "Orthomolecular medicine is a highly customized and personalized form of complementary healthcare, which aims to prevent and treat disease with substances that are natural to the body, such as vitamins, nutrients and minerals." This was 1 of 2 spots for the campaign. Even though we shot this overnight, the crew was kept wide awake with a constant supply of espresso!

This is the 2nd spot in the campagin for Orthomolecular Health. Pete O'Neil spent many late nights/early mornings creating this fingerprint of health!

Conceptual brilliance often brings creative and technical challenges. 'Avenue of Hands' for Lift Communications was no exception. Filmed in HD on green screen and meticuloulsy animated by Pete O'Neill this visual treat for the eyes is a testiment to the strength of creative collaboration. Music by Mike Stanutz.

One of two 30 sec. broadcast spots to support the launch of Seniors Money Canada, a provider of home equity release loans.

One of two 30 sec. broadcast spots to support the launch of Seniors Money Canada, a provider of home equity release loans.

Ideally suited to the Canadian winter season the magical process of crafting Icewine is guided by nature - and for us it meant waiting for snow. And waiting, and waiting. It took us 15 months to film, but it was worth it. The judges at the NY Festivals thought so too, lavishing high praise in the form of a gold medal. Animations by Pete O'Neill. Music by Mike Stanutz.